Popular skate company advertises being more eco-friendly
Skateboard company, Element Clothes have launched a campaign to increase awareness about the planet. There campaign includes a whole product range of clothes, skateboards and hardware associated with how to help save the planet and use renewable energy. The campaign also highlights how we are not doing enough to help the planet and it is trying to get straight to the minds of young individuals who do skateboard to take it to heart and act on it. It is a very clever campaign as it can target the younger generation through a medium that they know and respect. If a larger more known skateboard company such as Element advertise the need and urgency to help the planet then younger kids will take notice.
Another company in the same industry, O’neill clothes have taken on a similar role by advertising to help the planet in its fight for using renewable energy. They have adopted a similar campaign by designing a range of clothes and surf wear to help promote the message of recycling and cutting back on using so much disposable energy in the daytime.
All in all it is a great way to get the message to kids in a feasible and clever way. If we educate our kids at a young age about how to renew energy sources then we surely have a bright future to look forward to. That will be the only way that we can be sure of a greener future for everyone. I don’t think that we should stop here, I think we should make this compulsory for every company like Element and O’Neill to tell kids of the younger generation about renewing energy. It is one thing getting to the older generation but it is another ball game to train our children on how to act on this from a younger age which is what it is all about.